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Positive Publicity is the foundation to succeeding in today’s motorsports market
Not so long ago, the motor sports industry was filled with competitors that were self supported. Often times a family business alone could support one’s weekend venture and the main focus was just making sure every nut and bolt was tight and the team made it to the track in time for warm ups after work.
In those days, terms like marketing and public relations were rarely associated in the world of motor sports. Those days undoubtedly hold some of the best memories in motor sports history. However, that is very much what they are – history.
In the recent decade the motor sports industry has grown into a multi-billion dollar sport. Auto racing alone is one of the nation’s most popular spectator sports, second only to professional football. The growth of motor sports has not only been phenomenal in the way of spectatorship, it too has reached a corporate level as teams reach out for lucrative sponsorships and marketing partners.
Corporate America is a big part of the motor sports industry today and millions of dollars lurks in the bank accounts of potential investors that range from high profile corporations down to main street USA. In today’s economy, those dollars are tough to get if your team is not gaining the media attention it deserves. If they aren’t hearing about you, why would they invest in you.
Founded by veteran motor sports journalist Bill Sullivan, Sullivan Images is here to insure your team acquires the publicity necessary to succeed in today’s challenging market. The headlines throughout the web and print media speak for themselves, whether you race at a weekly venue or you’re a member of NASCAR, Sullivan Images specializes in making sure your accolades are recognized and your sponsors are publicized in a positive and professional fashion.
Don’t read the news when you could be the news - contact us today to create a customized public relations program to fill your needs and fit your budget.
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